Study: Mothers Use Facebook, Twitter, Blogs More than Average Adults
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16.09.09, 09:40
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World
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A new Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch indicates that retailers who are interested in attracting moms are advised to pay close attention to social networking. Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). No less than 15.3% maintain their own blog.
Mike Gatti, Executive Director for RAMA, stated: “Retailers who aren’t engaging customers through social media could be missing the boat. Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
On a scale of one to five, when asked what kinds of promotions most influence their purchases, moms ranked product samples in the store (3.8), product samples delivered to home (3.6), loyalty cards (3.5), and special displays (3.4) as their favorites.
According to the study, nine out of ten (93.6%) mothers regularly or occasionally seek the advice of others before buying a service or product. Additionally, no less than 97.2% said they give advice to others about those products or services they purchased.
Phil Rist, Executive Vice President of Strategic Initiatives at BIGresearch, noted “Quite frankly, moms like to talk. Whether they’re having coffee with a friend or updating their Facebook status, these women are eager and willing to share shopping experiences, both good and bad.”
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By: Rachel Lieberman, Israel Diamond Industry Portal
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