IDC House of Diamonds: From Trading to the Final Product - Sparkling Diamond Jewelry
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26.07.09
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Retail
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The IDC House of Diamonds is a well-known diamond firm which is involved in all aspects of diamond production – from trading and polishing to design, setting and sale of the end-product – diamond jewelry.
The company’s owner is Avi Tavisal, an Israel Diamond Exchange member since 1978 and a second generation diamantaire.. IDC is extensively involved in all aspects of the diamond industry and owns a corporation for the trading of rough diamonds, a second corporation for the trading of loose stones, as well as a partnership in a diamond polishing factory. This facilitates manufacture as well as the transfer of merchandise to stores worldwide.
Tavisal explains the process: "We import rough diamonds from abroad and our experts decide what can be produced from them. The diamond polishing work is performed by Israeli polishers under the supervision of our experts."
The IDC House of Diamonds offers a wide and unique range of services which is almost unparalleled. Tavisal says: "The firm produces every style of jewelry in a wide range of prices. One can purchase a piece of jewelry for $300, but we also offer diamond jewelry pieces worth several million dollars. Upon reaching our jewelry store, each customer is briefed on the subject of diamonds and is assisted when selecting the right diamond for their taste and budget requirements. After choosing a diamond, customers can design their own jewelry or choose a design from the existing inventory according to their preferences, and their chosen diamond will be set on the spot. The firm has a designer in the showroom to help customers who are looking for a specific design. Clients can sit with her and jointly design the jewelry, aided by sketches the designer creates."
Tavisal adds: "Customers can also watch the process of the diamond setting: We keep an instore workshop with see-through walls. Customers can view the setting process from beginning to end with their own eyes."
Our store's market audience consists mainly of foreign tourists, mostly from Russia and other East European countries as well as tourists from Western Europe, the U.S.A and the Far East. The showroom is set up accordingly and employs salespeople who speak various languages.
Tavisal has 40 years of experience in the field and has already designed and manufactured exceptional designs such as a genuine diamond-studded gun or a diamond studded tennis ball. "Because of the difficult financial situation, we place special emphasis on the purchase of diamonds as an investment and help clients to make profitable and shrewd purchases with our guidamce."
The firm uses the most innovative technologies in the creation of its jewelry collections. In addition to natural diamonds, the company offers diamonds treated to increase their level of clarity. The treatment is undetectable to the naked eye, however the end result is a stone with exceptional clarity. Tavisal says: "Estimates say that up to 60% of the diamonds set these days are treated. The important thing is that the customer is informed. We provide a gemological certificate for each of our diamonds that states whether the diamond was treated in any way."
The firm has a website in the Russian language and is in the process of creating a state-of-the-art website in additional languages. The website is popular with existing customers, who use it to conduct repeat orders online.
Whether you are interested in loose diamonds or jewelry set with diamonds and gemstones, the IDC House of Diamonds offers a large and impressive selection, almost unparalleled in Israel. The website’s address is www.idc-diamond.com
To visit the site www.idc-diamond.com
To contact us info@idc-diamond.com
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By: Rachel Lieberman
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