Seren Diamond Ltd. is a family business headquartered in Ramat Gan at the Israel Diamond Exchange and has more than 40 years of experience in the manufacturing of Natural Fancy color diamonds dealing directly from rough to polished.
Over the years, Seren has gained the reputation of a supplier of the rarest fancy color diamonds with the manufacturing capacity covering a wide range of shapes both in fancy and traditional rounds.
Menahem Seren, started in diamonds more than 40 years ago as a diamond cutter and polisher. When his sons decided to follow their father’s steps they opened an office in 1993.
Oren Seren is a member of both the polished and rough diamond bourse, Israel Diamond Exchange, which is at the center of the Israeli diamond industry and trade and also the rough diamond bourse in Belgium.
Initially Seren’s business was mainly traditional white goods; but in a short time, the decision was made to move into the exciting niche of natural fancy colors which gradually took preference over the white goods.
"From the time that I started in the business, I have been fascinated by the beauty and uniqueness of the different colours of natural fancy color diamonds; and I must admit that I may be even more devoted today to the challenge of finding the best rough and polished for my clients” admits Oren about his choice of this chosen niche in the diamond business.
“We especially appreciate the fact that we have come to be known for our experience and expertise in all natural fancy colored diamonds” Rami Seren says.
Each rough diamond is different and determines the shape and the natural color of the polished. Manufacturing fancy color diamonds requires special cutting skills and this is where the Seren brothers have become known for their highest professionalism. “Our diamonds are cut and polished at our factory and this process is very important in order to provide fast and consistent service to our customers all over the world” Oren Seren says. All our rough diamonds are sourced from mines in Australia (Argyle), South Africa, and Brazil are conflict-free and come from a legitimate source in accordance with the UN resolution and the Kimberley Process Certificate System.
Seren has an interesting variety of the rarest pieces of the most exotic colors and sizes in stock which can be seen in our offices or online at www.serendiamonds.com
Seren Diamond puts special importance to the development of the E-commerce and recently launched a new website that is very user friendly and contains detailed information on their diamonds.
Driven by the growing market demand for finished jewelry, in recent years Seren Diamond has developed jewelry manufacturing which was a natural progression of the company’s activities. The company’s jewelry designers enjoy working with the customers to create new custom made, exclusive jewelry and designs for their own business or for private collections, including engagement rings, bracelets, pendants, earrings, and necklaces. All jewelry is unique and are made to match the diamond, nonetheless, diamonds manufacturing is still Seren’s core business.
Seren Diamond is known for providing consistent personalized customer service worldwide at all levels, including size and color assortments both in layouts and in larger GIA certified stones up to finished jewelry.