This Black Friday will see consumers spending not only on gifts, but also for themselves, according to the Consumer Reports Holiday Poll.
As published by National Jeweler, poll results show that 66 percent of shoppers are actively planning on treating themselves this coming Black Friday.
"This is the first time we've asked about the shopping for yourself issue, said Ed Farell Director of Market Research for Consumer Reports.”This probably occurred every year in the past, but this year it's likely to be more, considering that retail has been hurting. There's a lot of pent-up demand."
The survey found that the most popular categories for self-shopping are food and wine, electronics, and clothing. Additionally, 55 percent of purchases will be self-purchases. Overall, the most popular shopping item will be clothing, planned to be bought by an enormous 71 percent of shoppers, 46 percent of those, buying for themselves.
Toys are on the bottom of the list of self purchases with 98 percent of shoppers planning to buy toys as gifts only. Men are more likely to buy video games or accessories, electronics, and recreation/fitness equipment for themselves while women will spend mostly on food, wine or clothing for themselves.
Lastly, the report shows that 28 percent of consumers are much more likely to shop for themselves in-stores with only 14 percent buying online.
