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Diamond News Center > Features > Articles

Articles

Seren Diamond Ltd. – Your Direct Supplier of Rare Fancy Color Diamonds

03.05.09 / Israel

If you are seeking rare Fancy Color diamonds, Seren Diamond is definitely a vital source. The company offers a wide range of exclusive Natural Fancy Color diamonds in unique shades such as yellow, pink and blue; Its unique collection of red and green diamonds that are the most rare and expensive, especially those that are pure colors like Fancy Vivid (Intense) Green, Fancy (Purplish) Red, are of particular interest. These diamonds have always been sought by the most avid diamond collectors despite their extremely high price (for example, the price for a 1.00 ct. red diamond can come to more than $1 mln. per carat) and are considered to be an excellent investment.  

 

Marina Tona, the company’s PR manager, notes that Seren is a family business that has been in the diamond market for more than 40 years, dealing directly from rough to polish with all of the manufacturing process handled in Israel. 

diasmond
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Fancy Purplish Red and  Fancy Vivid Green Diamonds

Over the years, Seren has developed the unique niche of manufacturing highly exceptional diamonds, thus building up an international reputation; today the name of Seren is associated with complete trust and reliability.

 “Our customers know that if they are looking for an exclusive Fancy Color stone, we are the best source, not only because of our extensive inventory, but also due to the fact that we are manufacturers and here they can indeed get the diamonds from the source,” notes Oren Seren, one of the company’s owners. “As a result, our customers enjoy the most competitive prices.”

The company is proud of the fact that it has manufactured two outstanding diamonds – Fancy Vivid Green and Fancy Intense Yellow Green diamonds - each accompanied by a GIA certificate and a letter from the GIA stating that these are the world’s largest diamonds of this kind. Both diamonds were sold to private collectors who wished to remain anonymous. The company maintains strict confidentiality regarding its rare diamonds (by not putting them online) and the collectors who acquire them. Very few companies are capable of manufacturing these types of stones.”

 

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Fancy Orangy Pink Diamond, Emerald Cut

Being aware of the fast growing e-commerce trade, Seren Diamond attributes special importance to the constant upgrading of its website – www.serendiamonds.com, which features several online systems:

Educational information for those customers who want to learn more about this fascinating niche.

 

A user friendly online system with free access to most of the information about Seren Diamond’s inventory (collectors’ items exclusive), including copies of the GIA certificates, images of the stones and their full description.

 

Online sale of exclusive jewelry with Fancy Color diamonds

Several years ago the company decided to develop a new niche – the design and manufacture of diamond jewelry, but not just any diamond jewelry. Marina elaborates: “Each piece of jewelry is one of a kind, evincing true craftsmanship. The design is built around the specific stone, very often as per the customer’s specifications, a custom-made design which is very popular among our private clients. Our collection of jewelry – which includes rings, earrings, sets and pendants – is embedded with outstanding Fancy Color stones.

 

Diamonds
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A Pair of Fancy Purplish Red Diamond

Seren Diamond is currently offering a rare collection of red diamonds in layout accompanied by GIA certificates. So you see, the Seren Diamond Company – much like its Fancy Color stones – is definitely one of a kind! 

 

To visit Seren Diamond’s website with its online inventory: www.serendiamonds.com

 

To contact the company: info@serendiamonds.com

By: Rachel Lieberman
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