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Diamond News Center > Diamond News > Retail

Diamond News

New Interactive Watch Guide on JIC Website

12.08.09, 11:44 / Retail

The Jewelry Information Center (JIC) has launched a new interactive Watch Guide on its consumer website.

The new Watch Guide enables consumers to describe the timepiece of their choice by responding to a series of questions. After compilation of the data, the system specifies features that the potential watch buyer might consider when purchasing a watch.

The website also features an interactive Watch Guide section, which offers a list of watch-buying tips. An interactive glossary enables consumers to seek out key watch terms and acquire definitions along with visual illustrations.

By: Rachel Lieberman, Israel Diamond Industry Portal
More on this subject:
JIC Launches Vlog (27/06/07)
WorldWatchReport: Online Chinese Watch Consumers Look for Brand Awareness First (06/05/09)
Jewelry Information Center to Launch Jewelry Marketing Drive (25/11/08)
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