Bollywood Star Bipasha Basu is New Brand Ambassador for Gili Fine Jewelry Brand
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20.08.08, 11:31
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World
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Popular Bollywood star, Bipasha Basu, has been named the new brand ambassador for Gitanjali’s fine jewelry brand Gili in India.
The Gili diamond jewelry chain was recently acquired by diamond and jewelry company manufacturer and retailer Gitanjali Group. Earlier this month, Gitanjali Gems signed up with Bollywood starlet Katrina Kaif to serve as its brand ambassador for the Nakshatra fine jewelry brand.
Gitanjali Group chairman, Mehul Choksi, said that Bipasha Basu as brand ambassador would ''endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. Not only were we enthusiastic about the brand fit, but we also feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili.''
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By: Rachel Lieberman, Israel Diamond Industry Portal
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