Rio Tinto Announces Jewelry Supply Deal with Wal Mart
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16.07.08, 10:33
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Retail
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Rio Tinto on Tuesday announced a partnership with Wal-Mart to supply the leading retailer gold and silver for fully traceable, responsibly-produced jewelry.
The partnership is part of a Wal-Mart initiative to achieve 100% traceability for all of the gold and silver jewelry sold at its stores, Rio Tinto said in a statement.
Wal-Mart’s Love, Earth® jewelry collection will be produced with 100% traceable gold and silver mined and manufactured based on industry-leading criteria. The project will initially focus on gold and silver jewelry using metal from Rio Tinto’s Kennecott Utah Copper (KUC) Bingham Canyon Mine in Utah.
“This partnership marks a shift in how Wal-Mart jewelry is produced and sold, and it will give customers the ability to trace their Love, Earth jewelry all the way back to the mine it came from by going online,” Rio Tinto said.
Other suppliers in the Wal-Mart responsible jewelry initiative are Newmont Mining Corporation, a gold manufacturer headquartered in Denver, Colorado, and Aurafin, a Florida-based jewelry manufacturer.
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By: PolishedPrices
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